Well this is a personally sad post for me. I have made the difficult decision to move away from my fulltime position here at Division-M. Unfortunately slowing Drive Bender sales and sluggish Cloud Xtender numbers have meant that ongoing development at the current pace is just not financially possible. The slowing Drive Bender sales were anticipated, as Windows Storage Space’s had a big impact on this market, not to mention the cloud is also seeing users move from large local storage to much cheaper cloud solutions. Our strategy was to have Cloud Xtender pick up the slack, however this has not happened. While the initial Cloud Xtender numbers looked good, these have not been sustained.
So what happens next? Well for the most part, not too much… Belinda, our main support person will be staying on and servicing support requests as she has always done. Although I’m no longer working fulltime here, I will be helping with the more technical queries either via support or the forum. As for the future of Drive Bender, PoolHD and Cloud Xtender… at this point in time there has been no long term decisions made, but I’m confident that they will continue on, we just need to work out the details. Having said that, there are a couple of important points I would like to stress to existing users.
1) All valid licenses will continue to work now, and into the future. There are no plans to scrap the products.
2) As it stands we have pending updates for all products. There are a number of bug fixes with Drive Bender and Cloud Xtender, and a Windows 10 compatible version of PoolHD. These will be released over the coming weeks.
Finally I just want to say that this decision has not been an easy one, personally I have invested a huge amount of time and money into building this business, and developing its products… and for the most part, it has been very successful. However, as with any business it must be able to generate a sustainable revenue. I would like to say that from the get go, Drive Bender in particular has had a loyal following, and has chalked up 10’s of thousands of sales… and I thank everyone for their kind words and feedback over the years.
Ahh well, that’s about all I have for the moment. It has been a fun ride, but all good things must come to an end… now where did I put my CV?